Īn article in contended that the popularity of eating shows can be attributed in part to the widespread anxiety and unhappiness in Koreans due to their country's long-term economic slump. In 2016, Twitch introduced new categories like "social eating" to spotlight them.
The popularity of mukbang streams has spread outside of Korea, with online streamers doing their own mukbang streams in other countries.
Many hosts generate revenue through mukbang by accepting donations or partnering with advertising networks. In each broadcast, a host will interact with their viewers through online chat rooms. Eating and cooking shows are becoming effective programs for broadcasting companies as production costs are lower than reality entertainment programs. This form of programming emphasizes the attractiveness of the person who prepares the food. First introduced on the real-time internet TV service AfreecaTV in 2009, it now has become a trend in cable channels as well as terrestrial broadcasting. However, a new food culture has emerged in Korea characterized by internet eating culture (mukbang). Korea has traditionally had a food culture based on healthy eating practices and strict etiquette. It would thus be morphologically comparable to " eat cast/eatshow". The word mukbang ( 먹방 meokbang) is a portmanteau of the Korean words for "eating" ( 먹는 mugneun) and "broadcast/show" ( 방송 bangsong). However, there has been growing criticism of mukbang's promotion of unhealthy eating habits, animal cruelty, and food waste. By cooking and consuming food on camera for a large audience, mukbangers generate income from advertising, sponsorships, endorsements, as well as viewers' support. Mukbangers in Asia and North America have gained popularity on social media and made mukbang a career with high income. Eating shows are expanding their influence on internet broadcasting platforms and serve as a virtual community and a venue for active communication among internet users. In the live version, the mukbang host chats with the audience while the audience type in real-time in the live chat room. Ī mukbang is usually prerecorded or streamed live through a webcast on streaming platforms such as AfreecaTV, YouTube, TikTok, and Twitch. The purpose of mukbang is also sometimes educational, introducing viewers to regional specialities or gourmet spots. Varieties of foods ranging from pizza to noodles are consumed in front of a camera. It became popular in South Korea in 2010, and has since become a major contributor to Hallyu, along with K-Beauty, K-pop, and Korean drama, earning its status as a global trend. A mukbang or meokbang ( Korean: 먹방, pronounced ( listen)), also known as an eating show, is an online audiovisual broadcast in which a host consumes various quantities of food while interacting with the audience.
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